Barnardo's hails success of Argos Toy Exchange scheme
During the eight week campaign, which ran during October and November 2014, donations to Barnardo’s rose by over 55,000 bags.
The campaign encouraged Argos customers to donate their pre-loved toys at stores to be sold through Barnardo’s network to raise money to help some of the most disadvantaged children and young people across the UK.
Barnardo’s director of retail and trading Gerard Cousins said: “This is the third year of the partnership and we are delighted that the Argos Toy Exchange has again proved such a success, particularly in a challenging economic climate. The donations we received ahead of the busy Christmas period gave a substantial boost to our stock and provided a real festive bonus to those in need.
“Donations are absolutely essential to keep our stores trading. All profits from selling these toys are ploughed directly into Barnardo’s work with vulnerable and disadvantaged children, so a huge thank you to everyone who has taken part.”
Amy Whidburn, head of corporate responsibility for Argos, said: “As a family retailer, we are delighted that the money raised is going to help support some of Barnardo’s vital causes such as early years development and vocational skills training. We know how much of an impact this will make to disadvantaged families and would like to thank our customers for their generosity in raising over £1.9 million over the last three years.”
Customers making donations were rewarded with a voucher offering £5 off a £35 spend on toys at Argos, which was valid right up until Christmas Eve.
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