Bargain Booze launches Aldi Shmaldi campaign
Bargain Booze has hit back at budget supermarkets by launching a new tongue-in-cheek campaign called Aldi Shmaldi.
The Conviviality Retail owned off-license chain said the “cheeky” twist on Aldi’s advertising campaigns was aimed at letting customers know that Bargain Booze offers quality brands at the same price as Aldi’s branded products.
Carol Savage, Conviviality Retail chief customer officer, said: “The style of the ALDI SHMALDI campaign reflects the humour and personality of the Bargain Booze brand. We deliver low prices and exceptional customer service, whilst having some light hearted banter along the way. We want consumers to know that you can enjoy real quality, proven and branded products without compromising on price.”
The company said at any one time it has 60% of its 1,500 alcohol products on offer.
Conviviality Retail chief executive Diana Hunter added: “Bargain Booze aims to be the best value local off-licence and top-up retailer of choice in the eyes of our customers, and I believe this campaign shows our continued commitment to delivering our customers fantastic choice and value.”
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