Bank to launch fashion collection with Tulisa
Bank, the fashion-forward high street clothing chain, is to launch an exclusive fashion range with singer and X-Factor judge Tulisa Contostavlos.
The debut 'Tulisa' range will launch in stores and online at in mid-October and will feature colourful statement fabrics, edgy detailing and luxury materials. The collection is the result of a collaboration between Contostavlos and her personal stylist Gemma Sheppard.
Contostavlos said her role on the X-Factor had led her to take a more active interest in the world of fashion. She added: "In the past I wasn't that interested in fashion, but being on The X-Factor has made me become much more aware of own my personal style. Girls often ask me where I get my clothes so I thought I'd create my own collection, something that's fun, feminine, full of attitude and that reflects my personality."
A full advertising campaign featuring Contostavlos will appear on out-of-home advertising and billboard sites throughout the UK.
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