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Banana Republic appoints new chief executive

Mark Breitbard has been appointed as president and chief executive of the Banana Republic fashion brand.

FASHION

Banana Republic appoints new chief executive

Mark Breitbard has been appointed as president and chief executive of the Banana Republic fashion brand.

Breitbard will report to Art Peck, president and chief executive of Gap, who will continue to directly oversee Banana Republic until Breitbard joins the company in early May.

Peck said: “Mark brings significant retail leadership experience to Gap Inc., along with deep knowledge of the company and our customer. We know what Banana Republic is capable of, and Mark’s ability to drive transformation and innovation will help revitalize the brand and position it to achieve its long-term potential.”

Breitbard’s was chief executive of The Gymboree Corporation from 2013 until early 2017. From 2010 to 2013, he held leadership positions across Gap North America where he was instrumental in delivering the product-led resurgence of Gap’s North America business.

He also served as chief merchandising and creative officer of Old Navy from 2009 to early 2010. Other previous positions include leadership roles at Levi Strauss and Abercrombie & Fitch.

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