Australian bespoke online tailor expands into the UK
Australian online tailor InStitchu has expanded into the UK and has plans to open an office in South London.
InStitchu’s online tailoring service allows customers to design a bespoke shirt or suit online and see what it looks like in real time or select from the collection of suits and shirts which can be tailored to their measurements.
With prices starting from £199, InStitchu claims that customers can get their tailored garment made and delivered to their home in half the time it would take a high street tailor.
Having made inroads into the Australian tailored suit market in 2013, InStitchu co-founder Robin McGowan said he was keen to see how UK men would take to the model.
“British men are known for their sartorial style, so we’re confident that are made-to-measure only tailor business will be extremely well received in the UK,” he said.
“We’ve seen over 65,000 designs come out of our online customisation tool here in Australia, with many requests for climate-specific suits, like three-quarter linings. So we’re looking forward to seeing what our English customers will be keen on.”
InStitchu UK will be managed by British entrepreneurs Elliot Suiter and Matthew Hinkley.
Suiter said: “I wanted to see the same affordable options in the United Kingdom so began researching ways to make this happen. I soon discovered this clever Australian business, which had developed a tool to design, create and purchase a fully tailored suit entirely online.”
He added: “I’m quite a skinny guy and I struggle to find any off-the-rack suits to fit me. I knew that if the service had been such a success for me, there’d be other guys in the United Kingdom looking for the same thing. Guys here love being their own designers and creating something unique to their own specific style.”
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