THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Aurora Fashions extends andotherbrands.com to Sweden and the Netherlands

Aurora Fashions, the owner of the Coast, Oasis and Warehouse, has launched its andotherbrands.com website in Sweden and the Netherlands.

GENERAL MERCHANDISE

Aurora Fashions extends andotherbrands.com to Sweden and the Netherlands

Aurora Fashions, the owner of the Coast, Oasis and Warehouse, has launched its andotherbrands.com website in Sweden and the Netherlands.

The local language, multi-brand website has gone live in the two countries, with French and Spanish sites due to launch later this year.  

The tabulated platform provides a one-stop-shop for the Coast, Oasis and Warehouse brands, allowing customers to shop using one basket and a combined checkout. 

The launches form part of the group’s omni-channel retail strategy which focuses on a best-fit presence in each market. The French and Spanish andotherbrands.com sites will mark the first entry into the countries for Oasis and Warehouse which Aurora says will enable it to gauge market demand before any decision is taken on opening physical stores.

While the launch of the Dutch site follows a bricks-and-mortar exit, the Swedish site compliments the group’s existing 14 stores and concessions. In Spain, the group already operates 20 Coast stores.

Aurora said the German, US and Australian websites are all exceeding expectations, with sales in Germany increasing five-fold. Conversion rates and traffic have quadrupled through the localisation of site content, introduction of local payment methods and customer services.

Mike Shearwood, CEO of Aurora Fashions, said: "Our online only approach is proving very successful in many countries, allowing us to capture and grow market share without the need for a physical presence.  This next phase in our international strategy further cements Aurora’s position as a true omni-channel retailer, in which we strive to identify the best fit approach for each market."

Don't miss the Retail Bulletin's 2nd International Expansion Conference 26th March 2013. If you are interested in attending as a delegate, sponor or speaker, please click here.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues