THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
A.S.Watson rolls out new VIP loyalty programmes

Superdrug owner A.S. Watson is rolling out new VIP loyalty programmes around the world with the aim of extending them to all 24 of its markets by early 2019.

HEALTH & BEAUTY

A.S.Watson rolls out new VIP loyalty programmes

Superdrug owner A.S. Watson is rolling out new VIP loyalty programmes around the world with the aim of extending them to all 24 of its markets by early 2019.

With a current 130 million members across the globe, the new VIP programmes are an additional and invitation-only tier of membership which aim to reward and retain top customers.

Malina Ngai, group chief operating officer of A.S. Watson Group, said: “We appreciate our customers, no matter how much they spend in our stores, and we know they love to feel valued.

“Our existing loyalty programmes reward everyone with great offers, but our VIP programmes thank our most loyal customers for shopping with us with amazing benefits and even more tailored rewards.”

Since 2010, A.S. Watson Group has invested in CRM programmes in its key operating markets in Asia and Europe. The company said analysis of its existing CRM programmes show that around two thirds of customers who qualify as “VIP members” in a year continue as such the following year and that these members spend up to eight times more than average members. 

The new VIP programmes will offer extra advantages, many of which are personalised to the individual. These might include exclusive invitations to product previews, members only Zumba dance events, family movie days, early access to sales and promotions and more bonus points. Many of the benefits will also be tailored to the local markets.

This year A.S Watson launched its Data Lab which unites over 100 CRM experts around the world to share insights and best practices.

Ngai added, “We’re continuously investing into data technology and in doing so have launched Data Lab, which does not only help us generate customer insights that are useful in enhancing retention and increase customer spending, but also enables the group to make smarter decisions, blending science, experience and intuition. With cutting-edge data technology, we are turning transactions to interaction and that is how we are staying connected with our customers.”

In the UK A.S Watson's brands include Superdrug, Savers and The Perfume Shop.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process