THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Asda offers staff nativity leave

Asda is answering the call of busy working parents this Christmas by offering staff ‘nativity leave’ to go and see their children’s Christmas play.


Asda offers staff nativity leave

Asda is answering the call of busy working parents this Christmas by offering staff ‘nativity leave’ to go and see their children’s Christmas play.

The festive flexible working option was introduced following Asda’s latest Mumdex research which indicated that working parents are worried about missing out on their child’s key milestone moments due to work commitments. In face-to-face focus groups with Asda mums as part of the research, one in three cited the annual nativity play as one of the top things they felt they could not miss.

The survey of 5,500 Asda mums also revealed that traditional values are more important to mums this Christmas than technology with 35% of respondents saying they planned to totally ban technology from the Christmas dinner table this year. The average family will also spend one hour and 20 minutes playing board games on Christmas Day, compared to spending just 25 minutes on social media.

Hayley Tatum, Asda’s executive people director, said: “There’s no doubt working mums have a lot on their plate at this time of year and we don’t want our colleagues to miss out on the things that are really important to them this Christmas.

“Technology might help to take the pressure off busy working parents on a daily basis, but we know that it’s just not the same watching your child’s milestone moments back on a smartphone or tablet. ‘Nativity Leave’ gives parents the opportunity to take time off for the school Christmas play or simply for some much needed family time outside of normal holidays.”

The ‘Nativity Leave’ flexible working policy allows Asda staff planned, unpaid discretionary time off to attend their child’s school play or to take off some ‘me time’ outside of normal contracted holidays.


Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy