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Asda offers staff nativity leave

Asda is answering the call of busy working parents this Christmas by offering staff ‘nativity leave’ to go and see their children’s Christmas play.


Asda offers staff nativity leave

The festive flexible working option was introduced following Asda’s latest Mumdex research which indicated that working parents are worried about missing out on their child’s key milestone moments due to work commitments. In face-to-face focus groups with Asda mums as part of the research, one in three cited the annual nativity play as one of the top things they felt they could not miss.

The survey of 5,500 Asda mums also revealed that traditional values are more important to mums this Christmas than technology with 35% of respondents saying they planned to totally ban technology from the Christmas dinner table this year. The average family will also spend one hour and 20 minutes playing board games on Christmas Day, compared to spending just 25 minutes on social media.

Hayley Tatum, Asda’s executive people director, said: “There’s no doubt working mums have a lot on their plate at this time of year and we don’t want our colleagues to miss out on the things that are really important to them this Christmas.

“Technology might help to take the pressure off busy working parents on a daily basis, but we know that it’s just not the same watching your child’s milestone moments back on a smartphone or tablet. ‘Nativity Leave’ gives parents the opportunity to take time off for the school Christmas play or simply for some much needed family time outside of normal holidays.”

The ‘Nativity Leave’ flexible working policy allows Asda staff planned, unpaid discretionary time off to attend their child’s school play or to take off some ‘me time’ outside of normal contracted holidays.


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