Aspinal of London partners with Cunard
High-end lifestyle brand Aspinal of London is to collaborate with Cunards flagship Queen Mary 2 cruise ship in a new retail partnership.
Guests on board will be able to buy from a co-branded Cunard and Aspinal collection which will include Aspinal’s travel range, women’s designer handbags and purses, men’s wallets and luxury leather gifts.
Angus Struthers, director of Cunard said: “We are delighted to collaborate with such a prestigious brand, Aspinal of London. The exclusive elegant travel collection for Cunard is reflective of both the luxurious Cunard experience, Aspinal’s timeless craftsmanship and inspired by two iconic brands.”
To celebrate the partnership Aspinal will have its new Pegasus Collection on board to coincide with the first QM2 transatlantic fashion themed crossing to New York which takes place during the first week of September. The arrival of the QM2 into New York will coincide with start of New York Fashion Week 2016 with the ship sailing past The Statue of Liberty that morning.
Aspinal will launch the Pegasus Collection in August with Harrods. The range will then be available as an exclusive on board QM2 for the duration of the transatlantic crossing to New York. Harrods and the QM2 will be the only two places to buy the range until QM2 arrives in New York at the end of transatlantic fashion week.
Mariya Dykalo, creative director of Aspinal of London added: “We are really excited to be partnering with Cunard who share our love of style and travel. Our co-branded collection is exclusive to Cunard and only available on their ships, which makes the collaboration even more special.”
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