ASOS.com launches fashion twitter application.
ASOS.com has launched www.asosfollowsfashion.com, a Twitter application aggregating the latest tweets from fashion industry insiders and influencers.
Featuring categories like ‘The Brands’, ‘The Bloggers’ and ‘The A-List’, asosfollowsfashion.com helps users to discover interesting fashion tweeters and view real-time fashion news and stories. Encouraging users to help curate the list of featured tweeters, the application also invites them to share their view and highlight any accounts that should be added.
Commenting on the launch, James Hart, eCommerce Director at ASOS.com, said: “We’ve been chatting to our customers through social media for a few years now but our ASOS colleagues also follow and interact with some of fashion’s greatest through Twitter. With asosfollowsfashion.com, we get to share this passion. It’s a simple tool with a simple goal really; to connect fashion-loving people with real time news and views from the best of the fashion world.”
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