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Asos to encourage independent designers in online fashion push

Asos aims to encourage smaller independent designers to sell through its website.

CITY & CORPORATE

Asos to encourage independent designers in online fashion push

The company said the 'Asos Marketplace' initiative which allows small boutiques to sell their fashion products to Asos customers will boost traffic to its site and drive further sales when it is launched before Christmas.

Another new feature, Fashion Finder, will let customers search for brands the company does not ordinarily sell, and a more rapid expansion in overseas markets, will also boost performance.The company posted a 59% surge in pre-tax profits to £7m in the six months to September 30, with a 50% rise in retail sales to £131m, within which UK retail sales were up 26% to £82m.

Chief executive Nick Robertson said the company was positive about the outlook and expected full-year results to be in line with market expectations.He said: 'In anticipation of continued strong growth, we have maintained our programme of investment, specifically around resource, logistics and our technical capabilities.'

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