ASOS offers 15 minute delivery slots and live tracking of parcels
The service will enable customers to effectively watch their delivery driver on his round as he makes his way to their property and will countdown the time to their delivery to give an accurate 15 minute delivery window.
Provided in partnership with home delivery specialist DPD, the Follow My Parcel service will send ASOS customers a text or email message on the day of delivery to inform them of their initial one-hour delivery timeslot. Customers will then be invited to live-track their delivery in real-time using the GPS software and online mapping technology via web and mobile-friendly interfaces.
The customer will then be able to watch the progress of their delivery driver on his round and see a real-time countdown to their own delivery to give them an accurate 15 minute delivery slot.
Using their smartphone, the customer will be able to request that their parcel is delivered to a neighbour or rescheduled for a different day at any stage of the delivery process.
ASOS chief executive Nick Robertson explained: "We're very excited about Follow My Parcel. It is a great innovation and one with real benefits for ASOS customers. Knowing exactly when a parcel is being delivered helps our customers plan their day; to be at home when they need to be for a delivery, or to let them get on with what they need to do by opting to reschedule or choosing the deliver to neighbour option."
"A good delivery experience is a key part of keeping our customers happy and encouraging repeat purchases as well as helping to build brand warmth. We want to continue to exceed customer expectations and this is an example of ASOS yet again redefining the online retail experience."
Dwain McDonald, DPD's chief executive added: "This is a first in the delivery market. Our one-hour timeslot service Predict remains a market leader but Follow My Parcel is a significant step forward again and it shows the level of commitment we are making to reinvent the delivery phase of online retailing."
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