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Ask Electronics selects K3 Retail to facilitate tax free shopping

Oversees customers view savings at a glance with new automated solution


Ask Electronics selects K3 Retail to facilitate tax free shopping

Multi channel electrical retailer Ask Electronics has selected K3 Retail,  a provider of retail solutions based on Microsoft technology, to provide it with an automated solution that will inform customers visiting the UK about the amount of money that they have saved by purchasing ‘Tax Free’ goods.

The solution, implemented in partnership with Premier Tax Free, specialists in tax free shopping, can detect when a credit card is registered outside of the EU and triggers the EPoS to produce a refund form highlighting the amount of VAT the customer has saved allowing the customer to claim their refund at the airport.

Sudhir Patel, Director of ASK Electronics, said, “We felt we needed an automated system in place that would improve the shopping experience for our customers. Previously when tourists purchased goods from the store, the amount saved on tax was handwritten on their receipt by a member of staff after the transaction had been made. With the new system, the EPoS automatically triggers a VAT claim form to be produced highlighting the VAT the customer is entitled to receive when returning to the airport.”

Patel continued, “With the Olympic games fast approaching, we anticipate an increase in tourists visiting our stores to purchase electrical goods. It is vital we have systems in place that will cope with increased transactions and inform customers better.”

John Little, Sales Director at K3, said, “Ask Electronics is taking a crucial step in preparation of the 2012 Olympic games. The retailers that are going to enjoy increased revenue on the back of the Olympics are those who are already getting their systems in place to make shopping even easier for overseas visitors.”

k3 are the headline sponsor for The Retail Bulletin's 2nd Multichannel Summit, to be held in London February 2nd 2011. The event will look at how retailers can maximise profits, market share and loyalty through cost effective, seamless, integrated multichannel strategies.
If you would like to attend as either a delegate or Networking Partner, go to

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