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Asics to open biggest concession to date at Harrods

Sportswear brand Asics is to open its largest concession to date at the Harrods department store in London.

GENERAL MERCHANDISE

Asics to open biggest concession to date at Harrods

Sportswear brand Asics is to open its largest concession to date at the Harrods department store in London.

Due to open on 10 March, the store will be situated on the fifth floor and will span over 35 square metres.

It will be the brand’s fourth biggest outlet in London where there are also stores in Oxford Street, Argyle Street and Canary Wharf.

Barry Mellis, managing director of Asics UK and Ireland, said: “We are extremely excited and privileged to be launching an Asics store in one of the most prestigious and iconic department stores in the world. As the demand for premium sportswear continues to grow, its opportunity will allow us to deliver the best service and brand experience in a first-class retail environment.”

The store will stock the brand’s complete performance running collection and will offer customers access to a 3D foot mapping system that combines static and dynamic movement to find the correct shoes to match people’s running style.

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