ASICS signs up Johanna Konta in new sponsorship deal
Having been with ASICS for the last two years, 24 year-old Konta is the first British woman to reach a Grand Slam semi-final in 33 years.
2015 was a breakthrough season for Konta as she reached a career high world ranking of 47 and made the 4th Round of the US Open Tennis Championships. She continued her remarkable form at the first Grand Slam of 2016 with wins in Australia over Venus Williams and Ekaterina Makarova on her way to the semi-finals.
Konta said: “I am extremely excited to re-sign with ASICS as I look to continue to develop in 2016. Last year I kept working hard on my tennis which gave me some great opportunities and experience. That combined with a good off-season and a positive start to the season in Australia has me excited for what 2016 holds. The support and knowledge of ASICS will further help me to realise my dreams and I’m excited to continue to represent the brand.”
ASICS will continue to provide Konta with the latest technical footwear and apparel across a variety of surfaces. She will also be seen in the ASICS training range and wear the lifestyle collection, ASICS Tiger and Onitsuka Tiger, off court.
Alistair Cameron, executive officer of ASICS Corporation, said: “It’s been an incredible start to the year for Johanna and we’re very proud to continue to support her on this journey by providing the latest technical footwear and apparel. As the number one tennis brand in Europe it’s important that we continue to work with players of Johanna’s considerable talents in order to further build the ASICS tennis brand.”
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