THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
ASICS opens New York flagship store

ASICS has opened a new US flagship store on New York’s Fifth Avenue.


ASICS opens New York flagship store

ASICS has opened a new US flagship store on New York’s Fifth Avenue.

The opening marks the first time an ASICS brand-owned location in the US has featured a modulating showcase of two distinct brands in the compnay’s portfolio, each with its own unique offering. These include ASICS athletic shoes and apparel and the ASICS TIGER lifestyle brand.

Gene McCarthy, president and chief executive of ASICS America Corporation, said: “By combining two of our uniquely different brands, we are offering consumers a wide range of quality performance and lifestyle shoes and apparel for an array of needs – directly addressing the shift in the way people are working out and moving today.

“We are truly excited to see how consumers respond when we bring the essence of our brand and our heritage to the streets of New York City for our biggest presentation of the brand yet.”

Designed by Brinkworth, the store features natural, warm finishes and materials which aim to immerse customers in a world where both the mind and body are stimulated.

Sam Derrick, director at Brinkworth, said: “Every design and material detail has been elevated and considered against ASICS’ heritage and local context, bringing a distinct New York attitude to the space.”

ASICS’ new global campaign ‘I MOVE ME’ has been brought to life in the store through a sensory experience. In-store elements include an infinity mirror, LED light columns and ‘I MOVE ME’ visuals which have been strategically placed throughout the space and in the large floor to ceiling windows.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy