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ASICS Europe sales up 13% in first quarter

ASICS Europe has reported a 13% increase in net sales in its first quarter after the sportswear brand experienced strong growth in its running, tennis and lifestyle categories.

GENERAL MERCHANDISE

ASICS Europe sales up 13% in first quarter

ASICS Europe has reported a 13% increase in net sales in its first quarter after the sportswear brand experienced strong growth in its running, tennis and lifestyle categories.

From January to March 2015, the brand’s running category saw footwear sales increase by 16% while in running apparel there was 10% growth for men and 16% for women.

In the tennis category, apparel sales climbed by 56% while footwear sales rose by 22%.

Looking at the different countries, ASICS UK, Spain and Denmark posted solid single digit growth, while ASICS France, Italy, Austria, Poland, Benelux, Russia and Sweden delivered double digit growth figures. Meanwhile, sales in ASICS’ flagship stores and retail outlets increased by 27%.

Alistair Cameron, chief executive of ASICS Europe, said: "We’re extremely pleased with our continued strong performance in the EMEA region. 2015 is a key year for ASICS and we have ambitious growth targets across a variety of sports on the performance side of our business as well as in the lifestyle area of the brand. These results put us in a strong position to drive momentum through the rest of an exciting 2015."

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