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Asda trials 360° laser checkout at York superstore

Supermarket giant Asda is piloting a 360° laser checkout at its York superstore as it looks to improve the shopping experience for its customers.

GENERAL MERCHANDISE

Asda trials 360° laser checkout at York superstore

To use the new Rapid Scan Till, customers place their shopping on a conveyor belt, watch it pass through the 360° laser scanner, before packing up their items in a bagging area.

Asda said the technology enables customers to scan their shopping up to 300% faster than doing it by hand with each item scanning in less than a second.

Asda retail director Mark Ibbotson said: "Mums tell us one of the main things they want us to do for them is save them time. We’re always looking at ways we can improve their shopping experience – and Rapid Scan is a technological triumph in that area.

“We’re the first to bring this amazing machine to our shoppers before anyone else, so we are really excited to hear what everyone thinks of it.”

Asda will be reviewing customer feedback on the new technology before deciding whether to roll it out to other stores across the country. 

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