Asda sees 50% increase in apprenticeship applications
Asda has seen 4,000 young people sign up for its apprentice scheme in the last three months. This marks a 50% increase year-on-year in the number of applications to join the scheme as young people look for alternative routes to training and development when they leave school.
The programme has been developed in partnership with City and Guilds and was launched by Asda CEO Andy Clarke as part of the retailer's commitment to providing recognised qualifications for young people in its stores.
The retailer committed to offering 6,000 apprenticeships to colleagues in 2011 and up to 25,000 by the end of 2012. Staff can study for apprenticeships comparable to GCSE or A Level in various aspects of retail including customer service, merchandising and fresh food.
Andy Clarke, CEO and president of Asda, said: "Youth unemployment is on the rise and traditional education routes are becoming less and less affordable for many young people. Young people shouldn't be forced to choose between their desire to learn and need to earn - the Asda Skills Academy gives them the opportunity to do both. And as the UK retail sector continues to grow and develop, there are endless opportunities to build a career."
Staff are eligible to join the Asda Skills Academy apprenticeship programme after completing their induction to Asda and working 16 hours per week. Asda said it currently has 300 jobs available at Asda stores nationwide.
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