Asda sales edge up as it benefits from price pledge promotion
The supermarket giant said the increase in sales had been driven in part by its pledge to be 10% cheaper than its rivals and a revamp of some of its own-branded food products.
The number of customers shopping at Asda stores fell 1.3% in the period but the average basket price increased by 2.6% as customers made fewer shopping trips to save on the high cost of fuel.
Online sales continued to grow strongly with over 13 million baskets being checked online by customers this year. The retailer said its on-time delivery rate had improved, with 19 of 20 customers receiving their purchase within the allotted time slot.
Asda opened at total of 83 of stores in the quarter including 77 Netto conversions. This brings the total number of Asda stores to 542, including 139 supermarkets.
Doug McMillon, president and CEO of Wal-Mart, Asda’s parent company said that Asda had enjoyed a “solid” quarter and that operating income "growing faster than sales, excluding fuel".
Andy Clarke, Asda CEO said he expected the lead up to Christmas to be challenging but added that the company was "well placed".
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