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Asda raises landmark £40 million for breast cancer charities

After 17 years of fundraising through its Tickled Pink campaign, Asda has announced that it has raised a landmark £40 million for two of the UK’s leading breast cancer charities; Breast Cancer Care and Breast Cancer Campaign.

GENERAL MERCHANDISE

Asda raises landmark £40 million for breast cancer charities

Founded by Asda in 1996, Tickled Pink raises awareness and funds for the treatment of breast cancer through the sale of pink products and staff fundraising efforts.

Paul Kelly, corporate affairs director at Asda, said: “The past 17 years of Asda’s Tickled Pink campaign have been remarkable. We have raised funds to help fight breast cancer through a unique partnership with two of the UK’s leading breast cancer charities and have raised £40 million with the support of our inspirational colleagues and customers.

“We see Tickled Pink as our chance to do something that really makes a difference to all those people affected by breast cancer in the UK – helping fund vital research, support services and one day hopefully a cure.”

Breast cancer is the most common cancer in the UK with 50,000 people diagnosed with the disease each year, while one in eight women will be diagnosed in their lifetime.

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