Asda quarterly like-for-like sales down 5.7%
Asda has reported a 5.7% drop in like-for-like sales in the 13 weeks to end March. This follows a 5.8% decline in sales in its previous quarter, which was the supermarkets biggest ever quarterly sales drop.
US retail giant Walmart, the owner of Asda, said that sales in the UK were continuing to struggle due to fierce competition in the supermarket sector.
The news comes as the supermarket teams up with TV chef James Martin in a new advertising campaign.
The partnership is part of Asda’s Project Renewal blueprint to transform its business and boost its Save Money Live Better brand strategy as it looks to differentiate itself with customers both in stores and online.
The first campaign, which will be masterminded by recently appointed advertising agency Saatchi & Saatchi, is due to launch in June across multiple channels from TV to digital and in-store, with a second burst taking the partnership through the key Christmas trading period and beyond.
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