Asda opens first George franchise in Jersey
Asda has opened its first George clothing franchise. The 6,000 sq ft pilot franchise store has opened at the Sandpiper CI store in JerseyÂ’s Liberty Wharf taking up three of the largest remaining retail units in the shopping centre.
Sandpiper CI, Jersey’s largest retailer, jointly announced with Asda earlier this year that it would be one of the first organisations in the world to run a pilot George franchise.
Sandpiper CI CEO, Tony O’Neill said: "This really is the right time to be opening a George store in Jersey, shoppers are looking for real value in the current economic climate. George’s award-winning designs at customer-winning prices are going to be very popular with all Jersey consumers, particularly families with children."
Kevin Rusling, director of George International added: "We’re thrilled to be opening our very first pilot franchise store in Jersey. Shoppers everywhere are looking for the highest quality at the most affordable prices and that’s exactly what the new George store will be offering. Sandpiper is one of the most respected franchise partners in the world, we wish them every success with George."
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