Asda like-for-likes increase
Like-for-like sales increased by 1.6% excluding fuel in the fourth quarter, equivalent to a 2.6% rise including VAT.
In addition, the supermarket grew its profits ahead of sales for the full year, enabling it to reward its store colleagues with a bonus payout for the tenth year in a row.
Asda’s core brand Chosen By You, which represents 80 per cent of its own label food sales, has gone from strength-to-strength since it was launched in late September. To date, Asda has introduced nearly 3,000 products into the range, but in the coming weeks will complete phase two of the roll out with the introduction of a further 2,000 products, including 250 non edible groceries.
Andy Clarke, Asda president and CEO said, “I’m pleased with the progress we’ve made in the last six months. We have successfully extended our price gap to ten per cent, significantly improved the quality of our food across the entire store, and given our customers even better service.
“Since the Asda Price Guarantee was relaunched at the turn of the year 800,000 people have taken advantage of our ten per cent price promise, helping us attract even more customers.”
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