Asda launches price war on toys
Asda is investing up to £10 million in cutting the price of toys in the run up to Christmas. The supermarket giant will use the money to slash the prices of up to 200 popular toys in its 'Big Toy Rollback Event and has warned that this is only the first in a number of significant price drops across its stores.
The initiative will be supported by a new national TV campaign which will see Asda working with independent price monitoring site Skuuudle to highlight the price differences between Asda toys and those sold at Argos.The first ads will focus on big brand toys from Mattel, Hasbro, Lego, Little Tikes, MB and Disney.
Mark Kupelian, head of pricing at Asda said: “On behalf of shoppers we are offering a service that provides transparent pricing for the first time ever on children’s toys. Everyone deserves the perfect Christmas, and so we promise we will do everything in our power to help show families how to save money and this campaign is a great start to doing exactly that.”
To coincide with the start of the campaign Asda is launching its first ever Christmas gift guide. Eight million copies of the 204 page catalogue will be handed out by staff at stores throughout the country. The catalogue, which supports Asda Direct, will include Christmas decorations, homewares, electronics, healthy and beauty products, George, books, games and consoles as well as toys.
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