THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Asda launches price war on toys

Asda is investing up to £10 million in cutting the price of toys in the run up to Christmas. The supermarket giant will use the money to slash the prices of up to 200 popular toys in its 'Big Toy Rollback Event’ and has warned that this is only the first in a number of significant price drops across its stores.

GENERAL MERCHANDISE

Asda launches price war on toys

The initiative will be supported by a new national TV campaign which will see Asda working with independent price monitoring site Skuuudle to highlight the price differences between Asda toys and those sold at Argos.The first ads will focus on big brand toys from Mattel, Hasbro, Lego, Little Tikes, MB and Disney.

Mark Kupelian, head of pricing at Asda said: “On behalf of shoppers we are offering a service that provides transparent pricing for the first time ever on children’s toys. Everyone deserves the perfect Christmas, and so we promise we will do everything in our power to help show families how to save money and this campaign is a great start to doing exactly that.”

To coincide with the start of the campaign Asda is launching its first ever Christmas gift guide. Eight million copies of the 204 page catalogue will be handed out by staff at stores throughout the country. The catalogue, which supports Asda Direct, will include Christmas decorations, homewares, electronics, healthy and beauty products, George, books, games and consoles as well as toys.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing