Asda launches click & collect services at tube stations
Asda has partnered with Transport for London to offer grocery click & collect service locations at six London Underground station car parks.
The service, a world first, will offer same day ordering before noon to enable shoppers to collect their Asda purchases from their home station after 4pm. The first stations taking part in the scheme will be East Finchley, Harrow and Wealdstone, High Barnet, Highgate, Stanmore and Epping.
The move comes just days after Asda set out its five year strategic priorities which include a major push into the London and South East market where the supermarket has lower awareness and fewer stores than its competitors.
Asda Retail Director, Mark Ibbotson, said: "Customers in the South East tell us that they want the prices and quality provided by Asda value but they can’t access it easily. This tie-up with TfL solves that.
"We’ve led the way in click & collect by bringing Asda to where customers are rather than expecting them to come to us. From park and ride locations to business parks, now London Underground station car parks are another significant step on that journey.
"We believe customers will value the convenience of collecting shopping at their home tube station rather than carrying the products bought in premium convenience stores on their commute home."
The moves comes after after similar operations were introduced in Nottingham at a Park and Ride facility and at Green Park business park in Reading.
Ordering will be available seven days a week with customers able to order from a laptop, tablet or smartphone via Asda.com or the Asda App. If the initial click & collect locations at London Underground station car parks are successful, Asda will seek to extend the scheme into other areas of London and the South East.
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