Asda launches a virtual reality Halloween experience
Showing the adventures of four trick-or-treating children who wander into a haunted house, the video is 360-degree and allows viewers watching from a mobile, tablet or desktop to adjust their point of view in each scene, look around and go behind the scenes.
In five stores, shoppers can also pick up a free Google Cardboard which turns an inserted smartphone into a virtual reality headset for a more immersive experience whilst watching the film.
Hosted on Asda’s YouTube channel, the film, when viewed on a mobile phone, also includes shoppable TrueView cards, a new feature recently introduced by Google-owned YouTube, which provide product information and click-to-buy options.
The campaign was devised by Carat UK and created by virtual reality specialist Happy Finish.
“Working with Google, YouTube and Carat on trialling a new, fun way to immerse shoppers in our Halloween range has proven to be a real success for us,” said Chris Chalmers, senior director of digital and direct communications at Asda. “Our customers are ahead of the curve when it comes to social media and we’ve had a positive reaction from them – we’ve been really impressed with the amount of people that have viewed and interacted with the video so far.”
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