Asda fires final shot in supermarket grocery price wars
Asda has fired the final shot in the supermarket price wars with a worldwide first that harnesses the power of the internet to guarantee the lowest price to its shoppers.
The Asda Price Guarantee launched today is a cast-iron promise to shoppers that it will not be beaten on price. If shoppers can purchase a basket of eight or more comparable products cheaper elsewhere, the retailer will give them the difference, plus a penny more for good measure.
The launch of the Asda Price Guarantee (APG) heralds the official end of the grocery price war between all the major supermarkets, and covers over 13,000 branded and own brand products, and items on promotion.
Andy Bond, CEO of Asda said this was a watershed moment in the history of Asda Price. “From today, Asda cannot, and will not, be beaten on price. Our grocery guarantee puts an end to the phoney price wars that most shoppers are sick of. Plain and simple, our Price Guarantee is our cast iron promise that your basket of shopping will always be cheapest at Asda.”
“And for the millions of shoppers who go elsewhere, my challenge is this – come to Asda this weekend and see for yourselves how much you’d save.”
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