ASA bans Argos Christmas ad
An advert depicting two penguins delivering fish to a walrus claims that: “With over 1500 lorries, [Argos] can deliver what you want at a time slot that’s right for you.” However, the delivery slots on weekdays are restricted to either 7am to 1pm or 12pm to 8pm – and consumers would have to pay a £5.95 fee.
When challenged by the ASA, Argos argued that its system of offering either a morning or an afternoon delivery was 'in keeping' with its promise to deliver 'at a time slot that's right for you'.
The ASA rejected Argos's explanation, saying: 'We considered the claim "We can deliver when you want at a time slot that's right for you" implied customers could specify a delivery time of their choosing, which was at their convenience, and therefore that they had a wide degree of choice about when their goods would be delivered.
'Because we understood that was not the case, we concluded that the ad was misleading.'
A spokesman for Argos said: 'We are aware of the recent ruling by the Advertising Standards Authority, and we have agreed not to run the ad with the same script in future.'
Email this article to a friend
You need to be logged in to use this feature.
Please log in here