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ASA bans Argos Christmas ad

The Advertising Standards Agency has banned an Argos TV ad because of its misinformation regarding the retailer’s “time slot right for you” delivery service.

BRANDS

ASA bans Argos Christmas ad

The Advertising Standards Agency has banned an Argos TV ad because of its misinformation regarding the retailer’s “time slot right for you” delivery service.

An advert depicting two penguins delivering fish to a walrus claims that: “With over 1500 lorries, [Argos] can deliver what you want at a time slot that’s right for you.” However, the delivery slots on weekdays are restricted to either 7am to 1pm or 12pm to 8pm – and consumers would have to pay a £5.95 fee.

When challenged by the ASA, Argos argued that its system of offering either a morning or an afternoon delivery was 'in keeping' with its promise to deliver 'at a time slot that's right for you'.

The ASA rejected Argos's explanation, saying: 'We considered the claim "We can deliver when you want at a time slot that's right for you" implied customers could specify a delivery time of their choosing, which was at their convenience, and therefore that they had a wide degree of choice about when their goods would be delivered.

'Because we understood that was not the case, we concluded that the ad was misleading.'

A spokesman for Argos said: 'We are aware of the recent ruling by the Advertising Standards Authority, and we have agreed not to run the ad with the same script in future.'

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