THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Interviews
Property
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
HOME  |  BRANDS
Art attack on empty shops will add dash of town centre colour

New steps to make Rotherham town centre even more vibrant are getting under way – by putting some art at the heart of the town.

BRANDS

Art attack on empty shops will add dash of town centre colour

New steps to make Rotherham town centre even more vibrant are getting under way – by putting some art at the heart of the town.

In the lead-up to Christmas, Rotherham Borough Council has teamed up with graphic design companies, local artists, Rotherham College of Arts and Technology and local retailers to give the town centre a huge push on improving the look of both its open and closed shops.

This forms part of Town Centre Management’s ‘Meanwhile Project’ which aims to bring life and footfall back to the town centre by improving the look of vacant units throughout the town centre.

The first phase of this project aims to boost the main shopping area for Christmas with attractive exhibitions and displays to inspire shoppers. Kicking off with an attractive piece of artwork installed last Friday on the former Marks & Spencer unit on College Street, featuring photographs of independent stores – Image, Posy Bowl and Eton – prompting people to “discover the difference at Wellgate” for the niche designer boutique hub that it is.

The council’s town centre manager, Julie Roberts, said: “We wanted to step up the positive work we’re delivering for the town centre to improve its visual appeal during the festive busy shopping period, while also bringing art to a wider audience.”

The push comes after similar efforts, such as increased planting earlier in the year, to make the town centre an attractive place to visit.

The council’s Cabinet member for Economic Development, Planning and Transportation, Cllr Gerald Smith, said: “With Free after 3 and now all day Saturday and Sunday parking accompanied by a full events programme, we hope shoppers will come to Rotherham town centre to see why it is well worth a visit.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy