Art attack on empty shops will add dash of town centre colour
New steps to make Rotherham town centre even more vibrant are getting under way by putting some art at the heart of the town.
In the lead-up to Christmas, Rotherham Borough Council has teamed up with graphic design companies, local artists, Rotherham College of Arts and Technology and local retailers to give the town centre a huge push on improving the look of both its open and closed shops.
This forms part of Town Centre Management’s ‘Meanwhile Project’ which aims to bring life and footfall back to the town centre by improving the look of vacant units throughout the town centre.
The first phase of this project aims to boost the main shopping area for Christmas with attractive exhibitions and displays to inspire shoppers. Kicking off with an attractive piece of artwork installed last Friday on the former Marks & Spencer unit on College Street, featuring photographs of independent stores – Image, Posy Bowl and Eton – prompting people to “discover the difference at Wellgate” for the niche designer boutique hub that it is.
The council’s town centre manager, Julie Roberts, said: “We wanted to step up the positive work we’re delivering for the town centre to improve its visual appeal during the festive busy shopping period, while also bringing art to a wider audience.”
The push comes after similar efforts, such as increased planting earlier in the year, to make the town centre an attractive place to visit.
The council’s Cabinet member for Economic Development, Planning and Transportation, Cllr Gerald Smith, said: “With Free after 3 and now all day Saturday and Sunday parking accompanied by a full events programme, we hope shoppers will come to Rotherham town centre to see why it is well worth a visit.
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