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ARKET chooses Bluewater for first store outside of London

ARKET, the H&M owned fashion and lifestyle brand, is to open its first store outside of central London at Bluewater in May.

FASHION

ARKET chooses Bluewater for first store outside of London

The 11,000 square foot store at the Kent shopping and leisure destination will stock Nordic inspired fashion for women, men and children, as well as a range of homewares.

Russell Loveland, portfolio director at Landsec, co-owner and asset manager of Bluewater, said: “ARKET’s selection of Bluewater for its first UK store outside London reaffirms the centre’s position as the destination of choice for international brands seeking somewhere special from which to launch their expansion. ARKET has a refreshing take on long-lasting design and quality that will appeal to our guests, and the brand’s focus on their in-store experience reflects our own ethos. ARKET is an outstanding addition to Bluewater.”

Having launched its first UK store on London’s Regent Street in 2017, ARKET has designed its shops to be in the style of a “modern-day market”.

Sam Miller, head of expansion at H&M Group, said: “Landsec really understands the ARKET brand and, in doing so, has delivered the perfect location for our move outside of London. There is a tangible sense of quality at Bluewater that complements ARKET and we are going to be in great company on the Guildhall. We are very excited to be opening at Bluewater this spring.”

In the last 12 months, Landsec has welcomed several premium fashion and lifestyle brands on Bluewater’s Guildhall including the first Kate Spade New York outside London, Coach’s debut standalone store in the south east, and The White Company’s new regional flagship.

 

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