Argos trials 3D printed customisable jewellery
Argos is trialling a jewellery collection that can be customised then 3D printed to order, before being dispatched to the customer.
Using the newly launched website, customers will be able to select accessories from an initial range of 10 items, add their own personal touches, and then 3D printers will bring the designs to life.
Jewellery will be priced from £50 to £220 and the collection includes bangles, pendants, rings, cufflinks and earrings.
With technology powered by 3D print expert Digital Forming, the project has also been supported by Innovate UK.
Neil Tinegate, head of digital innovation at Argos, said: “There has been a lot of excitement about 3D printing and we are just beginning to explore the mainstream application of these techniques. We are launching the site this week with our partners in the consortium as a trial, to gauge how customers want to engage with it. We will assess results and learnings to inform future decision making in due course.
“We are excited by the potential for our customers to get creative in developing their own bespoke products. We are starting with jewellery, but see applications for lighting, homewares and other areas in the future.”
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