Argos signs deal with Bose
The retailer’s customers will be able to purchase Bose headphones, Bluetooth speakers, docking stations and the newly updated SoundTouch range.
The announcement comes as Argos launches a multi-million pound advertising campaign in the biggest strategy change in its history. The ‘GET SET GO ARGOS’ campaign highlights the wide range of brands shoppers might not expect to find at Argos and signals its shift to become a digital retail leader.
Argos key brands buying manager Fay Williams said: “Music sounds so much better when listened to through premium audio systems, home cinema systems and quality headphones. That’s why the addition of the iconic Bose brand to our extensive range of audio technology is exciting news for our music fans. Offering must-have brands that our customers demand is really important to us.”
Phil Carpenter, UK managing director at Bose, added: “Our aim is to bring quality sounds to as wide an audience as possible and we believe that through our partnership with Argos we will increase our potential reach in the market whilst maintaining the uniqueness of our brand.”
Bose joins a host of audio brands now available at Argos, including Marley, Denon, AKG, Audio Technica and Marshall.
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