Argos says over half of Cyber Monday online traffic will come from phones and tablets
With Christmas shopping kick-starting on today’s Black Friday, Argos said it is expecting online traffic to reach a peak on ‘Cyber Monday’ on 1 December. It is expecting to receive more than five million visits to its websites and apps on the day, more than half of which will come from customers using mobile devices, at a rate of around 3,000 visits per minute.
On last year’s Cyber Monday, Argos saw over 3.6 million visits across argos.co.uk, its mobile site and apps. Online visits peaked between 11am-12pm, and again in the evening between 9pm-10pm.
David Robinson, chief operating officer at Argos, said: “Customer shopping habits are changing fast and more and more are wanting the convenience of shopping on-the-go or in front of the TV in the evening. Making mobile shopping easy has been our priority this year, and we’ve just launched our first ever Argos Collect Store at Cannon Street Underground Station for busy commuters to collect their orders on-the-go. We’ve also brought gift inspiration into the 21st century with some great new Christmas apps for smartphones and tablets.”
Argos said its 11 distribution centres will have 6,100 warehouse workers and 1,000 delivery drivers helping to dispatch gifts over Cyber Monday and beyond.
Robinson added: “The race to get top gifts such as smart watches, Disney Frozen toys and video games into customers’ hands quickly will be more intense than ever and our huge distribution operation is already gearing up. For the first time ever, 150 of our larger stores will act as mini distribution centres by supplying products to smaller stores nearby, so customers can get fast access to 20,000 products within hours wherever they are.”
According to the Adobe Digital Index, shoppers are expected to spend around £281 million this Cyber Monday, contributing to a 14% growth of online Christmas sales year-on-year.
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