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Argos releases top toy predictions for Christmas 2017

Traditional childhood favourites such as dolls and LEGO, as well as the latest tech driven toys, look set to dominate Christmas wish lists this year, according to Argos.

GENERAL MERCHANDISE

Argos releases top toy predictions for Christmas 2017

The retailer’s predictions for the toys that will feature in letters to Santa across the country this year include:

  • Luvabella
  • Airhogs DR1 Official Race Drone
  • Disney Cars 3 Lightning McQueen
  • Hatchimals & new ColleGGtibles
  • LEGO BOOST
  • Tiny Treasures Twin Set
  • LEGO Friends Sunshine Catamaran
  • PJ Masks Headquarter Playset
  • Transformers: The Last Knight RC Sqweeks
  • Fisher Price ‘Teach n Tag Movi’
  • Paw Patrol Sea Patroller
  • SoundMoovz

Linzi Walker, chief toy buyer for Argos, has been curating the list with her team since the beginning of the year. She said: “This year’s top toys list is a fantastic blend, as toymakers evolve childhood favourites alongside the introduction of newer and more technology-led gifts.

“Dolls will have made Christmas memories for many children and this year is no different. Luvabella is an incredibly lifelike doll, with advanced animated features enabling it to drink milk from a bottle and fall asleep just as a real little one would. And Chad Valley has produced gorgeous twins as an extension of its authentic Tiny Treasures Baby Doll range.

“There are many opportunities for children and parents alike to embrace user-friendly technology this Christmas. LEGO Boost provides everything needed for children to make five different LEGO models that can then be coded using a free app. The Fisher- Price ‘Teach n Tag Movi’ is an interactive play buddy that helps kids learn on the go. And music lovers will love SoundMoovz, an exciting wearable tech toy for all ages where players can create their own beats and rhythms as they move by using Bluetooth-connected bands on their ankles or wrists.”

Popular on-screen toys are also set to feature, with appearances from Disney’s Cars 3 Lightning McQueen, PJ Masks Headquarter Playset, the Paw Patrol Sea Patroller alongside RC Sqweeks from Transformers: The Last Knight.

Argos polled more than 1,000 parents of children aged 16 and under about their plans for Christmas 2017. One in seven parents said they had already started buying presents for their children and almost a third are planning to buy gifts for their kids over the summer.

The retailer found that the most popular choice amongst parents this year is a blockbuster gift, with over half planning on purchasing a ‘gasp out loud’ present alongside a couple of stocking fillers.

The poll also found that parents are happy to spend £114 on average on the main present, with parents in the North-East budgeting over £150 for the ultimate Christmas gift.

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