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Argos reappoints CHI & Partners to £55 million ad account

Following a review of its advertising account, multi-channel retailer Argos has reappointed media agency CHI & Partners to provide creative support for the next phase of the retailer’s transformational plan.

GENERAL MERCHANDISE

Argos reappoints CHI & Partners to £55 million ad account

Argos initiated the review at the end of last year and asked agencies pitching for the £55 million account to deliver a creative idea aligned to its five year strategy to reinvent Argos as a digital retail leader.

Stephen Vowles, Argos marketing director, said: “We were very impressed by the quality of the strategic thinking and creative work presented by all five of the shortlisted agencies.

“However, the team at CHI & Partners demonstrated a real understanding of the scale of our ambition and the uniqueness of the Argos retail experience.”

Sarah Golding, CHI & Partners chief executive, added: “Very exciting things are happening at Argos and we are delighted that we will continue to be its creative agency partner."

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