Argos reappoints CHI & Partners to £55 million ad account
Following a review of its advertising account, multi-channel retailer Argos has reappointed media agency CHI & Partners to provide creative support for the next phase of the retailers transformational plan.
Argos initiated the review at the end of last year and asked agencies pitching for the £55 million account to deliver a creative idea aligned to its five year strategy to reinvent Argos as a digital retail leader.
Stephen Vowles, Argos marketing director, said: “We were very impressed by the quality of the strategic thinking and creative work presented by all five of the shortlisted agencies.
“However, the team at CHI & Partners demonstrated a real understanding of the scale of our ambition and the uniqueness of the Argos retail experience.”
Sarah Golding, CHI & Partners chief executive, added: “Very exciting things are happening at Argos and we are delighted that we will continue to be its creative agency partner."
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