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Argos partners with Cherokee on clothing range

Argos is to launch a fashion range with US clothing brand Cherokee after taking over the exclusive rights to distribute the brand in the UK from Tesco.

GENERAL MERCHANDISE

Argos partners with Cherokee on clothing range

Argos is to launch a fashion range with US clothing brand Cherokee after taking over the exclusive rights to distribute the brand in the UK from Tesco.

Launching in the summer, the Cherokee at Argos range will include clothing, accessories and footwear for the Autumn/Winter 2015 season.

The range will be supported by a fully integrated marketing campaign including in-store point-of-sale and social and digital media.

David Robinson, Argos chief operating officer, said: “Part of our transformation strategy is to broaden our product ranges and bring on board more great brands which our customers know and want. Cherokee is already a well-established clothing brand with UK shoppers and we are pleased to be able to offer our customers convenient, nationwide access to a range of new, quality Cherokee products later this year.”

Henry Stupp, Cherokee Global Brand’s chief executive, added: “We believe the collaboration with Argos through online, catalogue and in-store will provide a great home, with a successful, growth-oriented partner that is able to fully realise the potential of the Cherokee brand in a region where demand exists for high-quality, Cherokee fashion at affordable prices.”

Other fashion brands available at Argos include Puma, Firetrap and Baby Converse.

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