Argos partners with Cherokee on clothing range
Launching in the summer, the Cherokee at Argos range will include clothing, accessories and footwear for the Autumn/Winter 2015 season.
The range will be supported by a fully integrated marketing campaign including in-store point-of-sale and social and digital media.
David Robinson, Argos chief operating officer, said: “Part of our transformation strategy is to broaden our product ranges and bring on board more great brands which our customers know and want. Cherokee is already a well-established clothing brand with UK shoppers and we are pleased to be able to offer our customers convenient, nationwide access to a range of new, quality Cherokee products later this year.”
Henry Stupp, Cherokee Global Brand’s chief executive, added: “We believe the collaboration with Argos through online, catalogue and in-store will provide a great home, with a successful, growth-oriented partner that is able to fully realise the potential of the Cherokee brand in a region where demand exists for high-quality, Cherokee fashion at affordable prices.”
Other fashion brands available at Argos include Puma, Firetrap and Baby Converse.
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