THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Argos chooses Manchester for first digital store in the north
Image courtesy of Home Retail Group

Argos has opened its first new digital store in the north of England in Manchester.


Argos chooses Manchester for first digital store in the north

Argos has opened its first new digital store in the north of England in Manchester.

Situated at the Manchester Fort Shopping Park, the new ‘paperless’ store features tables of tablets which have replaced the retailer’s traditional laminated paper catalogues, stock checkers and pencils.

It also offers customers access to new services such as the ability to prepay online for Fast Track store collection, free WiFi and a free ‘charge bar’ for mobile phones and tablets.

Research commissioned by Argos in Manchester has revealed that around 85% of people have shopped online using a computer, laptop or tablet. It also shows that one in three Mancunians have shopped on their mobile phones although 90% of people polled said they still shopped on the high street.

Steve Farndale, Argos regional general manager for the north, said: “We’ve been committed to the Manchester Fort area for the last ten years and it’s fantastic for our local customers that this store was selected for a digital makeover.

“We’ve had really positive feedback from customers on the bright new modern look of the store, and the tablets and digital media screens. They have told us that they can really see the benefit of being able to pay online and collect quickly using the new Fast Track service. The revamped store holds 40% more products now, meaning that we can provide even more choice, more quickly, to our customers.”

Dr Amna Kahn, senior lecturer in consumer behaviour and retailing at Manchester Metropolitan University Business School, added: “Manchester consumers use online and mobile technologies to shop but they also enjoy the retail shopping experience. Argos’ new digital store in the Manchester Fort Shopping Park, is perfect for their changing consumer needs.”

Argos said more than 50% of its total sales now start online with revenue from mobile phones and tablets representing 18% of total sales.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy