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Argos aims to revolutionise TV buying with new AI in-app experience

Argos has launched a new augmented reality feature in its iOS app to enable customers to view an animated version of different TV models in their own homes using their smartphone.

ELECTRICALS

Argos aims to revolutionise TV buying with new AI in-app experience

Argos has launched a new augmented reality feature in its iOS app to enable customers to view an animated version of different TV models in their own homes using their smartphone.

Sainsbury’s said the new functionality could revolutionise the way large TVs are purchased by giving customers the opportunity to see what the products will look like in-situ. 

Within the app, customers can use 25 full-scale, 3D models of TVs from brands such as Samsung, Hisense, Sony, Hitachi and LG to visualise how they will look on a wall or unit. They can also watch a video on the TV screen, bringing to life its size and how narrow the bezel or surround is.

Argos has seen a surge in sales of giant-screen televisions in the last year with sales of 65” TVs or larger nearly doubling.

Matt Grabham, digital product manager at Argos, said: “As a digitally led retailer, it’s our goal to give customers the best possible shopping experience, whether in-store or online. We are really excited to launch this new version of the app, which will completely change how our customers buy TVs.

“Giant TVs are becoming increasingly popular with customers looking to create the perfect cinematic experience at home for high profile events like the World Cup."  

In May Argos launched augmented reality-enabled LEGO models through its mobile app to allow customers to view more than 100 full scale animated 3D versions of its best-selling LEGO toys.

The reatiler has  recently created 150 new technology roles in London and Milton Keynes to bolster its digital shopping operations. The roles range from graduate to principal positions.

 

 

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