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Arcadia to launch Kardashian clothing collection

The Arcadia Group is to launch a clothing collection by TV reality stars the Kardashian sisters in its UK stores.

GENERAL MERCHANDISE

Arcadia to launch Kardashian clothing collection

The Arcadia Group is to launch a clothing collection by TV reality stars the Kardashian sisters in its UK stores.

The Kardashian Kollection will be stocked in more than 250 Dorothy Perkins stores throughout the UK, including 8 ‘shop in shops’ within BHS. The clothing and accessory ranges will also be sold online at dorothyperkins.com and internationally to thirteen further countries via franchise stores.

The collection, which will go on sale in November 2012, will comprise of more than 100 pieces from the ready-to-wear clothing and handbag collections, with footwear to follow in early 2013.

Arcadia Group owner Sir Philip Green said: "I believe our customers will love the fashion looks, they passionately follow celebrity lifestyle, and the Kardashian sisters rank top when it comes to whom they relate to in the fashion stakes. We look forward to creating an exciting offer with this first pre-Christmas launch."

 

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