Applied Intelligent Marketing scoop a series of prestigious industry awards
The company were recognised at this years IPM (Institute of Promotional Marketing) Awards ceremony, particularly for their work with Telefonica 02 UK.
The IPM recognises the effectiveness and efficiency of promotional marketing and most importantly the results achieved – i.e. marketing that works to effect the bottom line, ever more prevalent in the present economic climate.
Receiving 4 nominations in total, AIM walked away with 3 Silver awards for their work with 02, across industry leading, nationwide loyalty programmes such as ‘Top Up Surprises’ and ‘Surprise & Delight’, where cut through and customer redemption were paramount to their success.
AIM’s said its added value approach focused on sourcing and delivering high-perceived value rewards, targeted to appeal to 02’s customer profile. Sourced from a nationwide network of desirable brand partners, the rewards provided by AIM were totally free to redeem, thus providing a compelling added value offering and all important budget stretch to 02’s marketing team. Both programmes were ‘supported by world-class customer service to ensure a seamless and enjoyable experience for the customer’.
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