Applied Intelligent Marketing scoop a series of prestigious industry awards
The IPM recognises the effectiveness and efficiency of promotional marketing and most importantly the results achieved – i.e. marketing that works to effect the bottom line, ever more prevalent in the present economic climate.
Receiving 4 nominations in total, AIM walked away with 3 Silver awards for their work with 02, across industry leading, nationwide loyalty programmes such as ‘Top Up Surprises’ and ‘Surprise & Delight’, where cut through and customer redemption were paramount to their success.
AIM’s said its added value approach focused on sourcing and delivering high-perceived value rewards, targeted to appeal to 02’s customer profile. Sourced from a nationwide network of desirable brand partners, the rewards provided by AIM were totally free to redeem, thus providing a compelling added value offering and all important budget stretch to 02’s marketing team. Both programmes were ‘supported by world-class customer service to ensure a seamless and enjoyable experience for the customer’.
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