THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
Retail Solutions
Food & Drink
SUBSCRIBE FOR FREE branches out into TVs ahead of summer of football

Online domestic appliance retailer is expanding its offer to include televisions and AV accessories as it looks to benefit from a potential upsurge in TV sales in advance of this year’s FIFA World Cup.

GENERAL MERCHANDISE branches out into TVs ahead of summer of football

From today, the retailer will offer products from television manufacturers such as Samsung, LG, Sony and Panasonic as well as Philips, Toshiba and Hi Sense. The accessories range will feature SKUs from Peerless, Panasonic, Samsung, LG, Sony and Toshiba. said its entry into the market had broken new ground in the way brown goods are retailed online. Chief executive and founder John Roberts said: “Having studied how TVs are retailed online we found a market that was tired, static and really not meeting the needs of the consumer. Current online offers are overcomplicated, too jargon heavy and populated with huge ranges that are hard to distinguish.

“Our TV proposition is not only refreshing for the consumer but it’s also revolutionary in the market. It is set to shake up the category by delivering a simplified shopping experience that gives the consumer all the information they require to make an informed TV purchasing decision, all in one place.” said its USP will be proprietary media content where shoppers will be able to get all of the information they need about a product through rich media. This will include TV video reviews on the product page by experts, interactive 360 degree images that aim to recreate a showroom experience online, and additional presenter-led feature videos that explain features by individual manufacturers.

The brand has also introduced a series of curated collections to help shoppers buy the right TV based on their preferred viewing habits. In addition, customers will be offered the choice of stand mounted or wall mounted installation with both same day and free next day delivery.

The brand will be supporting the launch of TVs with a dedicated football themed ad, which sees character Barry Catchpole testing out’s range ahead of a summer of football.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing