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Ao.com branches out into TVs ahead of summer of football

Online domestic appliance retailer Ao.com is expanding its offer to include televisions and AV accessories as it looks to benefit from a potential upsurge in TV sales in advance of this year’s FIFA World Cup.

GENERAL MERCHANDISE

Ao.com branches out into TVs ahead of summer of football

From today, the retailer will offer products from television manufacturers such as Samsung, LG, Sony and Panasonic as well as Philips, Toshiba and Hi Sense. The accessories range will feature SKUs from Peerless, Panasonic, Samsung, LG, Sony and Toshiba. 

Ao.com said its entry into the market had broken new ground in the way brown goods are retailed online. Chief executive and founder John Roberts said: “Having studied how TVs are retailed online we found a market that was tired, static and really not meeting the needs of the consumer. Current online offers are overcomplicated, too jargon heavy and populated with huge ranges that are hard to distinguish.

“Our TV proposition is not only refreshing for the consumer but it’s also revolutionary in the market. It is set to shake up the category by delivering a simplified shopping experience that gives the consumer all the information they require to make an informed TV purchasing decision, all in one place.”

Ao.com said its USP will be proprietary media content where shoppers will be able to get all of the information they need about a product through rich media. This will include TV video reviews on the product page by Ao.com experts, interactive 360 degree images that aim to recreate a showroom experience online, and additional presenter-led feature videos that explain features by individual manufacturers.

The brand has also introduced a series of curated collections to help shoppers buy the right TV based on their preferred viewing habits. In addition, customers will be offered the choice of stand mounted or wall mounted installation with both same day and free next day delivery.

The brand will be supporting the launch of TVs with a dedicated football themed ad, which sees character Barry Catchpole testing out Ao.com’s range ahead of a summer of football.

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