AO enjoys strong revenue growth
AO World has said it expects overall revenue to increase by 20 to 21% in the three months ending September 2015.
In a trading statement, the online domestic appliance retailer explained that the increase was driven by growth in AO.com sales of over 30%.
AO said it had accelerated investment in the AO.com brand during the quarter through TV advertising and other media.
It also revealed that progress in its German business was in line with plan. Following an initial television advertising campaign in Germany during July, the company has invested in further campaigns in August and September and expects to incorporate more campaigns into its operating model going forward.
The company will publish its interim results for the six month period from 1 April to 30 September on 24 November 2015.
