Anya Hindmarch launches fashion cereal boxes at Waitrose
Handbag designer Anya Hindmarch has designed two limited edition Kelloggs cereal boxes for Waitrose.
Available from Waitrose shops and online throughout November, the designs are part of the Anya Hindmarch AW14 collection which began with the idea of taking everyday objects and treating them in an extraordinary way.
The limited edition cereal collaboration takes the idea from the catwalk to the breakfast table.
The designs are predicted to be a sell out and customers are being given the chance to win a limited edition Anya Hindmarch Featherweight Ebury handbag in a competition which involves posting a picture or video clip featuring the cereal box on Instagram.
Commenting on the collaboration Hindmarch said:” It was a natural progression to develop actual cereals with Kellogg’s and Waitrose. Craftsmanship and humour are at the heart of everything we do so an opportunity to do something a little unexpected and fun always appeals to me.”
Lizzie Willett, cereal buyer at Waitrose, added: “We’re excited to exclusively offer our customers fashion flakes, which will no doubt be a hit with fashion lovers. The iconic Kellogg’s characters, Tony the Tiger and Cornelius the Cockerel, have been given a refreshing makeover by Anya Hindmarch and we’re eager to see who will be the lucky winner of the Anya Hindmarch Featherweight Ebury handbag.”
The boxes retail at £2.49 each and will be available on a two for £4 offer throughout November.
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