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American Apparel strengthens management team with two new hires

US fashion brand American Apparel has strengthened its management team with two new hires.

GENERAL MERCHANDISE

American Apparel strengthens management team with two new hires

The company has appointed Thoryn Stephens to the newly created role of chief digital officer while Cynthia Erland has been named as senior vice president of marketing.

In his new role, Stephens will be responsible for optimizing American Apparel’s digital marketing, data analytics, and e-commerce strategies. Prior to joining the company, he was vice president of data science at customer engagement specialist Tillster. He has also built products and platforms for companies such as Fox Network Group and Beachbody. 

Meanwhile, Erland will oversee the American Apparel’s marketing and communications programmes. A marketing executive with over 20 years of fashion and entertainment branding experience, she has held senior marketing roles at Perry Ellis International, C&C California, Universal Studios and E! Networks.

American Apparel chief executive Paula Schneider said: "I am excited to welcome Thoryn and Cynthia to the company. Both are innovators with deep expertise working with established brands. They will be an important addition to our experienced, creative, and passionate team."

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