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Amazon.co.uk enjoys busiest ever sales day on Cyber Monday

Amazon.co.uk has reported its busiest ever day for sales on Cyber Monday this week.

GENERAL MERCHANDISE

Amazon.co.uk enjoys busiest ever sales day on Cyber Monday

The online retail giant said it received orders for more than 4.1 million items which were ordered at a rate of around 47 items per second with sales peaking at 9.22pm.

The number of orders placed on Monday 2 December beat the retailer’s all-time sales record set on Black Friday, 29 November 2013, when more than 4 million items were ordered.

Christopher North, managing director of Amazon.co.uk, said: “Black Friday really captured the imagination of customers as shown by the fact that we had our busiest day to date and reached one-day sales of over 4 million items for the very first time in our history. Customers were then out in force again on Cyber Monday, shopping for Christmas presents and generating our busiest day of sales ever.”

Some of the bestselling items on 2 December were Amazon's Kindle family of devices, including the new Kindle Fire HDX 7”.

Last week saw more than one million items of clothing and shoes ordered from Amazon.co.uk, making it the biggest week for fashion sales to date on the website.

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