THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Amazon takes top spot for the first time in the latest Social Media Benchmark

Online retailer Amazon has topped the Facebook league table in the latest Social Media Benchmark results from edigitalResearch for the first time in the benchmark’s three year history.

GENERAL MERCHANDISE

Amazon takes top spot for the first time in the latest Social Media Benchmark

Online retailer Amazon has topped the Facebook league table in the latest Social Media Benchmark results from edigitalResearch for the first time in the benchmark’s three year history.

The study found that Amazon now has around 3.8 million followers, almost half a million more than any other retailer on the site.

eDigitalResearch says that Amazon has grown its UK Facebook followers from 68,000 in the last three years by using techniques such as encouraging website users to share their Amazon purchases with their online friends, and by posting engaging content that encourages followers to get involved. It has also used sponsored stories on a regular basis to reach a wider audience.

Despite there being a limited number of UK retailers actively engaging with users on Google+, the research found that those who do invest time in building a following on the site continue to attract high numbers of new followers. Despite the social media platform launching just a couple of years ago, top placed ASOS has over 2 million followers on the site, just half a million less than their more established Facebook account. Meanwhile, 15th place New Look has under 4,000 followers on Google+ and considerably less than 14th place Tesco which has managed to attract a substantial following in just a few months.

Derek Eccleston, commercial director at eDigitalResearch, explained: “Social media continues to be an important platform for retailers and brands alike. Many of our conversations are now taking place online and social media provides retailers with the opportunity to increase awareness of their brand, boost engagement levels with customers and provide an open channel for people to get in touch. As the social media landscape continues to diversify, it is important that retailers and brands take the time to understand their audience and key target groups, ensuring that they are actively present in the same places online as their customers are.” 

The benchmark also found that Topman continues to dominate the Pinterest league table with over double the amount of followers than second placed Net-A-Porter, whilst Marks & Spencer and Jack Wills have both entered the Top 20 for the first time.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues