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Amazon predicts busiest online Christmas shopping day

Amazon.co.uk is predicting that the UK's busiest online shopping day will be Monday 5 December and says it expects the highest volume of customer orders to be placed at 9pm that day.

GENERAL MERCHANDISE

Amazon predicts busiest online Christmas shopping day

It also expects Monday 12 December to be a day of high demand as customers become increasingly comfortable with ordering nearer to Christmas.

Christopher North, Managing Director of Amazon.co.uk said: "In recent years, the first Monday in December has been Amazon.co.uk's busiest day with orders for over 2.3 million items being placed on Monday 6th December last year."

He added: "Mondays remain the busiest shopping day in the run up to Christmas, but every day of that week will see high sales as more and more people have immediate access to shop online via home broadband and, increasingly, mobile devices."

The company said it expects its Kindle products to be its biggest sellers this Christmas. It also revealed the top ten products on customers’ wish lists which Amazon said gives a good indication of other items expected to sell well at Christmas.

The top ten list of products on Amazon customers’ wish lists are as follows:

1. Kindle
2. 'Harry Potter And The Deathly Hallows - Part 2' (DVD)
3. 'Steve Jobs: The Exclusive Biography' – Walter Isaacson (Hardcover)
4. 'Harry Potter – The Complete 8-Film Collection' (Blu-ray)
5. 'Transformers: Dark of the Moon' (DVD)
6. 'Captain America – The First Avenger' (Triple Play)
7. 'Senna' (DVD)
8. 'Call of Duty: Modern Warfare 3' (Xbox 360)
9. 'Great British Bake Off: How to Bake: The Perfect Victoria Sponge and  Other Baking Secrets' (Hardcover)
10. 'Uncharted 3: Drake's Deception' (PS3)

The Retail Bulletin’s Multi-channel retailing summit 2012 will examine how retailers can maximise profits and market share through cost effective, engaging and seamlessly integrated multi-channel strategies. The one-day event will be fully interactive and gives delegates the chance to ask questions and discover insights from retail experts in the multi-channel space.

Held in London on 1st February 2012, the event is retailer-led and  confirmed speakers include Tesco.com, Halfords, Schuh, ASOS, Santander UK plc, Marks & Spencer, Boots.com, Game Group,  Alexon Group plc, , Everything Everywhere, o2 Telefónica, Joules Clothing, Adnams Plc, Best Buy UK, Collect Plus, Norbert Dentressangle, 2ergo.
The event was sold out this year so don’t  miss out– register now and make a diary note to join your peers on February 1st 2012. Click here for full details.

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