THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE

HOME  |  
Amazon is top UK retailer website - Verdict

Amazon is the most visited retailer website for purchases in the UK, according to a new poll of nearly 3,000 adults by Verdict Research.

Amazon is top UK retailer website - Verdict

When the retail analyst asked consumers which online retailers they visit when considering making a purchase (purchase visits), Amazon was found to receive 18.8pc of purchase visits. In second place, eBay received 7.6pc of visits.  

The top 10 was rounded out by Tesco, Argos, Play.com, John Lewis, Asda, Next, Marks & Spencer and Currys, respectively.

“One of the main reasons that Amazon gets so much traffic is its dominance in small, discretionary, frequently purchased products such as books, music, films, video games and clothing,” said Matt Piner, senior retail analyst at Verdict.

“Online has the potential to offer a more level playing field than the high street, as there is potential for smaller retailers to compete with their larger rivals in a way that they are not able to do with physical stores.”

However, the poll reveals that consumers still prefer the big names, and it is the biggest retailers that dominate the top 10. In fact, the top 10 accounts for more than half of all ‘purchase visit’ traffic. According to Verdict, this reveals that, despite their size, these retailers have become adept at personalising the shopping experience and catering to their customers’ individual needs, as well as handling the logistical side.

Although the top 100 has remained fairly stable compared to the previous year, there have been some notable changes. “Clothing retailer Oasis has plummeted 36 places compared to last year, and Boots has dropped four to 28 as consumers seek out value in health and beauty,” said Piner. “While Superdrug is still some way behind in 62nd place, it has made considerable gains, jumping up 19 places.”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing