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Amazon is top UK retailer website - Verdict

Amazon is the most visited retailer website for purchases in the UK, according to a new poll of nearly 3,000 adults by Verdict Research.

Amazon is top UK retailer website - Verdict

Amazon is the most visited retailer website for purchases in the UK, according to a new poll of nearly 3,000 adults by Verdict Research.

When the retail analyst asked consumers which online retailers they visit when considering making a purchase (purchase visits), Amazon was found to receive 18.8pc of purchase visits. In second place, eBay received 7.6pc of visits.  

The top 10 was rounded out by Tesco, Argos, Play.com, John Lewis, Asda, Next, Marks & Spencer and Currys, respectively.

“One of the main reasons that Amazon gets so much traffic is its dominance in small, discretionary, frequently purchased products such as books, music, films, video games and clothing,” said Matt Piner, senior retail analyst at Verdict.

“Online has the potential to offer a more level playing field than the high street, as there is potential for smaller retailers to compete with their larger rivals in a way that they are not able to do with physical stores.”

However, the poll reveals that consumers still prefer the big names, and it is the biggest retailers that dominate the top 10. In fact, the top 10 accounts for more than half of all ‘purchase visit’ traffic. According to Verdict, this reveals that, despite their size, these retailers have become adept at personalising the shopping experience and catering to their customers’ individual needs, as well as handling the logistical side.

Although the top 100 has remained fairly stable compared to the previous year, there have been some notable changes. “Clothing retailer Oasis has plummeted 36 places compared to last year, and Boots has dropped four to 28 as consumers seek out value in health and beauty,” said Piner. “While Superdrug is still some way behind in 62nd place, it has made considerable gains, jumping up 19 places.”

 

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