THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Amazon fastest growing retail brand on social media

Amazon is one of the retail industry’s fastest growing social media brands, according to the latest Retail Social Media Benchmark results from eDigitalResearch.

GENERAL MERCHANDISE

Amazon fastest growing retail brand on social media

Amazon is one of the retail industry’s fastest growing social media brands, according to the latest Retail Social Media Benchmark results from eDigitalResearch.

The online retail giant climbed to the benchmark’s top spot, thanks in part to its recent Prime Day sales event, after gaining over 1.2 million new followers on its Twitter account since the last wave back in March.

The one day sales event saw an estimated 398 items sold per second. During the lead up to the event held on 15 July, Amazon actively promoted the sales extravaganza with television spots and on social media.

Amazon has gained over five million new Facebook followers since eDigitalResearch first started benchmarking social media in the retail market back in 2010.

The study also found that Primark has made one of the biggest improvements wave on wave, having gained 500,000 new followers on its Facebook page despite the fact it has no transactional website. The low cost fashion retailer also managed to attract 800,000 new followers on Instagram, moving it into fourth place in the benchmark’s newly introduced league table.

As well as measuring followers, the benchmark also looked at the amount of ‘noise’ around brands using Facebook’s ‘Talking About’ feature. The results show that a high number of followers do not always equate to social conversations. Asda and Tesco, placed 10th and 9th respectively in the overall league table, came top of the ‘Talking About’ table. Further analysis by eDigitalResearch suggests conversations were likely influenced by news such as Tesco’s decision to drop Ribena and Capri-Sun from their aisles.

Kat Hounsell, sales and marketing director at eDigitalResearch, said: “Social media usage is now paramount for retail brands who need to ensure they are reaching out and proactively engaging with their audience. The popularity of social media platforms for brands continues to grow at a substantial rate, reaching more consumers than ever before – customers are living out their brand experiences on social media.

“Social customers don’t wait for retailers to approach them and instead engage directly with brands how and where they want. Customers are out there now talking about and sharing their experiences. The challenge is managing these conversations correctly, capturing comments and embedding with verified feedback so the customer experience remains the very best it can be.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‚Äėsmall and beautiful‚Äô solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process